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CTR (Click-through rate)vsMarketing funnel
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CTR (Click-through rate) serves as a vital metric within the marketing funnel, illuminating the journey of potential customers from awareness to conversion by measuring how effectively each stage captures interest.
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CTR (Click-through rate)
nounˌsiːtiːˈeɪʧ ˈɑːr
The percentage of users who click on a specific link compared to the total number of users who view a page, email, or advertisement.
Marketing funnel
nounˈmɑrkɪtɪŋ ˈfʌnəl
A conceptual framework that illustrates the stages potential customers progress through, from initial awareness to final purchase, often depicted as a funnel that narrows at each phase.