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Demand generation platformvsMarketing performance analysis
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Both 'demand generation platform' and 'marketing performance analysis' are essential components of a holistic marketing strategy, as the former drives consumer interest and engagement, while the latter measures the effectiveness of those efforts to optimize future campaigns.
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Demand generation platform
noun/dɪˈmænd ˌdʒɛnəˈreɪʃən ˈplætfɔrm/
A system or software that assists businesses in creating awareness and interest in their products or services, typically through various marketing strategies and campaigns.
Marketing performance analysis
nounmɑːrˈkɛtɪŋ pərˈfɔːrməns əˈnælɪsɪs
The process of assessing the effectiveness and impact of marketing strategies and efforts.