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KundereisevsMarketing performance evaluation

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The connection between 'Kundereise' (customer journey) and 'Marketing performance evaluation' lies in the fact that understanding the customer journey is essential for effectively assessing and optimizing marketing strategies to enhance performance.

Begrepsammenligning

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Kundereise

verbkuhn-deh-rye-zuh

a journey or trip focused on the experience of learning and personal growth, often associated with self-discovery

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Marketing performance evaluation

nounmɑrˈkɛtɪŋ pərˈfɔrməns ˌɛvæljuˈeɪʃən

The systematic process of assessing the effectiveness and efficiency of marketing strategies and campaigns in achieving specific business objectives.

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