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Sales enablementvsMarketing strategy
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Sales enablement is the tactical execution that supports the overarching marketing strategy, ensuring that sales teams are equipped with the right tools, knowledge, and materials to effectively engage and convert customers.
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Marketing strategy
noun/mɑːr.kɪ.tɪŋ ˈstræt.ə.dʒi/
A comprehensive plan or approach employed by a business or organization to effectively promote and sell products or services to specific target audiences.
Sales enablement
nounseɪlz ɪˈneɪbəlmənt
Sales enablement encompasses the processes, tools, and resources designed to empower sales teams to sell more effectively.