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Marketing technologyvsAccount based marketing (ABM)

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Marketing technology serves as the backbone for Account Based Marketing (ABM) by providing the tools and analytics needed to tailor strategies and communications to individual high-value accounts.

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Account based marketing (ABM)

noun/əˈkaʊnt beɪst ˈmɑrkɪtɪŋ/

A strategic marketing approach that targets specific business accounts rather than a broad audience, focusing on personalized engagement and tailored strategies.

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Marketing technology

noun/mɑr.kɪ.tɪŋ tɛkˈnɒl.ə.dʒi/

The application of technology to enhance and streamline marketing processes, strategies, and campaigns.

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