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benchmarkingvsMarketing technology stack
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Benchmarking serves as a critical evaluation tool that allows businesses to assess the effectiveness of their marketing technology stack against industry standards, ensuring they optimize their strategies for maximum impact.
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benchmarking
substantivbɛnʧˌmɑrkɪŋ
the process of comparing one’s business processes and performance metrics to industry bests or best practices from other companies
Marketing technology stack
nounmɑrˈkɛtɪŋ tɛkˈnɑlədʒi stæk
A comprehensive collection of technologies and tools designed to plan, execute, and analyze marketing campaigns and strategies.