Marketing technology stack

mɑrˈkɛtɪŋ tɛkˈnɑlədʒi stæk
English businesstechnologymarketingdigital strategy

Definisjon

A comprehensive collection of technologies and tools designed to plan, execute, and analyze marketing campaigns and strategies.

Synonymer3

martech stackmarketing toolsdigital marketing suite

Antonymer1

none

Eksempler på bruk1

1

Companies often integrate their marketing technology stack to streamline operations; a robust marketing technology stack can enhance customer engagement; businesses need to regularly evaluate their marketing technology stack.

Etymologi og opprinnelse

"Marketing" originates from the Latin "mercatus," meaning "market," while "technology" comes from the Greek "techne," meaning "art or skill." The term "stack" refers to a set of integrated technologies.

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

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Public relations (PR)

Public relations (PR) and marketing technology stack intersect in their shared goal of enhancing brand communication, where PR strategies leverage technology tools to analyze public sentiment and optimize outreach efforts.

Utforsk relasjon

Customer Service Automation

Customer Service Automation and Marketing Technology Stack are intertwined as both leverage digital tools to enhance customer engagement, streamline processes, and ultimately drive business growth through personalized interactions.

Utforsk relasjon

vlogg

Vlogg can be seen as a dynamic content creation tool within a marketing technology stack, where video blogging enhances brand storytelling and audience engagement through innovative digital strategies.

Utforsk relasjon

merkevarelojalitet

"Merkevarelojalitet" (brand loyalty) and "Marketing technology stack" are interconnected as a robust marketing technology stack enhances customer engagement and data insights, ultimately fostering stronger brand loyalty among consumers.

Utforsk relasjon

benchmarking

Benchmarking serves as a critical evaluation tool that allows businesses to assess the effectiveness of their marketing technology stack against industry standards, ensuring they optimize their strategies for maximum impact.

Utforsk relasjon

annonsør

An 'annonsør', or advertiser, relies on a 'marketing technology stack' to effectively analyze and optimize their campaigns, ensuring their messages reach the right audience through advanced tools and strategies.

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netthandel

"Netthandel" (which means e-commerce in Norwegian) thrives on an effective marketing technology stack that enhances customer engagement and optimizes sales strategies in the digital marketplace.

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YouTube

YouTube serves as a powerful platform within the marketing technology stack, enabling brands to leverage video content for targeted outreach and engagement.

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Strukturkapital

The connection between 'Strukturkapital' and 'Marketing technology stack' lies in the framework of organizational assets and strategies, where Strukturkapital represents the underlying structural resources that empower the effective deployment of a marketing technology stack for optimized performance and innovative customer

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Programmatisk annonsering

The connection between 'Marketing technology stack' and 'Programmatisk annonsering' lies in the utilization of integrated digital tools to optimize the automated buying and placement of ads, enhancing targeted marketing efforts.

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