Begrepsammenligning
a/b-testvsmerkevarelojalitet
Relasjonsforklaring
A/B testing is a method used to enhance 'merkevarelojalitet' (brand loyalty) by comparing consumer responses to different marketing strategies, ultimately strengthening the bond between the brand and its customers.
Begrepsammenligning
Detaljert oversikt over begge begreper
a/b-test
adverb/ˈeɪ bi ˌtɛst/
A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.
merkevarelojalitet
substantivmerkevarelojalitet
A noun referring to the emotional and psychological commitment of consumers to a specific brand.