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Brand positioning strategyvsnegative søkeord
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A brand positioning strategy defines how a company wants to be perceived in the marketplace, while negative søkeord (negative keywords) filter out irrelevant search traffic, together ensuring a brand's message reaches the right audience without distractions.
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Brand positioning strategy
substantivbrænd pəˈzɪʃənɪŋ ˈstrætədʒi
A strategic approach used by a company to create a distinct image and identity for its products or services in the minds of consumers.
negative søkeord
substantivnɛɡətɪv søkeːɔrd
A term or keyword used to exclude specific results from a search query, commonly employed in digital marketing to prevent irrelevant traffic.