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negative søkeordvsOmnichannel marketing
Relasjonsforklaring
The connection between 'negative søkeord' (negative keywords) and 'Omnichannel marketing' lies in their shared goal of targeting and refining customer engagement: negative keywords prevent unwanted traffic, while omnichannel marketing ensures a seamless customer experience across all platforms
Begrepsammenligning
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negative søkeord
substantivnɛɡətɪv søkeːɔrd
A term or keyword used to exclude specific results from a search query, commonly employed in digital marketing to prevent irrelevant traffic.
Omnichannel marketing
noun/ˈɒmnɪˌtʃænəl ˈmɑːrkɪtɪŋ/
A marketing strategy that provides customers with a seamless shopping experience across multiple channels, including online, in-store, and mobile platforms.