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negative søkeordvsOmnichannel marketing

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The connection between 'negative søkeord' (negative keywords) and 'Omnichannel marketing' lies in their shared goal of targeting and refining customer engagement: negative keywords prevent unwanted traffic, while omnichannel marketing ensures a seamless customer experience across all platforms

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negative søkeord

substantivnɛɡətɪv søkeːɔrd

A term or keyword used to exclude specific results from a search query, commonly employed in digital marketing to prevent irrelevant traffic.

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Omnichannel marketing

noun/ˈɒmnɪˌtʃænəl ˈmɑːrkɪtɪŋ/

A marketing strategy that provides customers with a seamless shopping experience across multiple channels, including online, in-store, and mobile platforms.

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