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Omnichannel marketingvsBrukertesting

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Brukertesting, which focuses on understanding user experiences, enhances omnichannel marketing by ensuring that every customer touchpoint is intuitive and aligned with user needs.

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Brukertesting

substantivbruːkərˌtɛstɪŋ

The process of testing a product or service with real users to gather feedback and improve usability.

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Omnichannel marketing

noun/ˈɒmnɪˌtʃænəl ˈmɑːrkɪtɪŋ/

A marketing strategy that provides customers with a seamless shopping experience across multiple channels, including online, in-store, and mobile platforms.

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