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Pay-per-click (PPC) advertising toolsvsMarketing calendar
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Pay-per-click (PPC) advertising tools are integral to the execution of timely ad campaigns, which are often planned according to a marketing calendar. These tools enable marketers to effectively target and capitalize on key promotional events and seasonal trends, ensuring that advertising efforts are synchronized with marketing strategies.
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Marketing calendar
noun/mɑrˈkɛtɪŋ ˈkæləndər/
A marketing calendar is a strategic tool that outlines scheduled marketing activities and campaigns over a specific timeframe, designed to guide marketing strategies and ensure timely execution.