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Performance marketingvsBrand positioning strategy

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Performance marketing drives measurable results that can inform and refine a brand positioning strategy, ensuring that the brand resonates with its target audience effectively.

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Brand positioning strategy

substantivbrænd pəˈzɪʃənɪŋ ˈstrætədʒi

A strategic approach used by a company to create a distinct image and identity for its products or services in the minds of consumers.

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Performance marketing

noun/pərˈfɔrməns ˈmɑrkɪtɪŋ/

A marketing strategy that emphasizes measurable results, where advertisers pay only for specific actions such as clicks, sales, or leads.

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