Performance marketing

/pərˈfɔrməns ˈmɑrkɪtɪŋ/
English advertisingdigital marketingonline marketingresults-driven+1 til

Definisjon

A marketing strategy that emphasizes measurable results, where advertisers pay only for specific actions such as clicks, sales, or leads.

Synonymer3

performance advertisingresults-oriented marketingoutcome-based marketing

Antonymer3

traditional marketingbrand marketingawareness marketing

Eksempler på bruk1

1

Performance marketing has become increasingly popular with the rise of digital advertising; Many companies are shifting their budgets to performance marketing strategies; Influencers often engage in performance marketing through affiliate links.

Etymologi og opprinnelse

The term "performance" comes from the Latin "performare," meaning to carry out or accomplish, and "marketing" from the Latin "mercatus," meaning market or trade.

Relasjonsmatrise

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Social media advertising software

Both 'Social media advertising software' and 'Performance marketing' intertwine as they leverage data-driven strategies to optimize online campaigns for measurable results, enhancing audience engagement and ROI.

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E-postmarkedsføring

E-postmarkedsføring (email marketing) and performance marketing both harness data-driven strategies to engage audiences effectively and optimize conversion rates in digital advertising.

Utforsk relasjon

Marketing strategy

Marketing strategy serves as the overarching blueprint that guides the execution of performance marketing, ensuring that targeted campaigns effectively drive measurable results and optimize return on investment.

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visninger

"Visninger," meaning "viewings" in Norwegian, directly ties to performance marketing, as it emphasizes the importance of measuring audience engagement and reach in advertising campaigns for optimal results.

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Multichannel marketing

Multichannel marketing and performance marketing converge in their shared goal of optimizing customer engagement and conversion by leveraging diverse platforms and data-driven strategies to maximize marketing effectiveness.

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Lead magnet

A lead magnet serves as an enticing bait in performance marketing campaigns, drawing potential customers in by offering value in exchange for their information, ultimately enhancing ad performance and conversion rates.

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Digital Media

Performance marketing thrives in the realm of digital media, leveraging data-driven strategies to maximize engagement and optimize return on investment in an ever-evolving online landscape.

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Outreach platform

Performance marketing and outreach platform both serve as synergistic tools for businesses to effectively engage their target audience, maximizing reach and measurable results through strategic communication and data-driven campaigns.

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markedsføring

'Performance marketing' and 'markedsføring' share a common foundation in advertising strategies, as 'markedsføring' is the Norwegian word for marketing, highlighting the global approach to data-driven and results-oriented promotional techniques that both terms embody.

Utforsk relasjon

Brand positioning strategy

Performance marketing drives measurable results that can inform and refine a brand positioning strategy, ensuring that the brand resonates with its target audience effectively.

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