Begrepsammenligning
Lead magnetvsPerformance marketing
Relasjonsforklaring
A lead magnet serves as an enticing bait in performance marketing campaigns, drawing potential customers in by offering value in exchange for their information, ultimately enhancing ad performance and conversion rates.
Begrepsammenligning
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Lead magnet
nounliːd ˈmæɡ.nɪt
A marketing tool or incentive offered to potential customers in exchange for their contact information, primarily used to generate leads.
Performance marketing
noun/pərˈfɔrməns ˈmɑrkɪtɪŋ/
A marketing strategy that emphasizes measurable results, where advertisers pay only for specific actions such as clicks, sales, or leads.