Begrepsammenligning
anskaffelseskostnad (cac)vsperformance max
Relasjonsforklaring
The connection between 'anskaffelseskostnad (cac)', which refers to customer acquisition cost, and 'performance max', a Google Ads campaign type, lies in their mutual focus on optimizing marketing efficiency to maximize business growth and return on investment.
Begrepsammenligning
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anskaffelseskostnad (cac)
substantiv/ɑnskafəlsəˈkɔstnɑd/
The total cost that a business incurs in acquiring a new customer. This includes expenses related to marketing, sales, and other associated costs. It is a key performance indicator that businesses use to determine the effectiveness of their customer acquisition strategies.
performance max
substantiv/perˈfɔːr.məns mækʃ/
A type of advertising campaign that optimizes performance across multiple channels to maximize results.