Begrepsammenligning
PersonavsCPM (Cost-per-thousand)
Relasjonsforklaring
Both 'Persona' and 'CPM' illustrate targeted communication strategies, where 'Persona' represents the ideal audience demographic in marketing, while 'CPM' measures the cost-effectiveness of reaching that audience at scale.
Begrepsammenligning
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CPM (Cost-per-thousand)
nounkɔst pər ˈθaʊzənd
A metric used in advertising that quantifies the cost of reaching one thousand impressions or views of an advertisement.
Persona
nounpərˈsoʊ.nə
A character or role that an individual adopts in a specific context, often utilized in psychology and literature.