Persona
Definisjon
A character or role that an individual adopts in a specific context, often utilized in psychology and literature.
Synonymer4
Antonymer3
Eksempler på bruk1
She adopted a friendly persona to connect with her audience; the author created a unique persona for her protagonist; in social media, individuals often curate a specific persona.
Etymologi og opprinnelse
Derived from Latin 'persona,' meaning 'mask' or 'character in a play.'
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
anskaffelseskostnad (cac)
The connection between 'anskaffelseskostnad (cac)'—which refers to the customer acquisition cost—and 'Persona'—a representation of target customers—is that understanding and optimizing acquisition costs often relies on crafting detailed customer personas to ensure marketing efforts effectively
Affiliate program
An affiliate program thrives on leveraging various personas to tailor marketing strategies and effectively reach target audiences, creating a personalized and engaging experience that drives conversions.
Targeting
Targeting is the strategic approach of defining a specific audience, while a persona is a detailed representation of that audience, making them two sides of the same coin in marketing.
Influencer marketing
Influencer marketing leverages the carefully crafted persona of social media figures to resonate with audiences, creating authentic connections that drive brand engagement.
CPM (Cost-per-thousand)
Both 'Persona' and 'CPM' illustrate targeted communication strategies, where 'Persona' represents the ideal audience demographic in marketing, while 'CPM' measures the cost-effectiveness of reaching that audience at scale.
Annonsegruppe
Both 'Persona' and 'Annonsegruppe' relate to targeted communication; 'Persona' represents a specific audience profile used to guide messaging, while 'Annonsegruppe' refers to a group of ads aimed at that same audience in marketing strategies
analog markedsføring
The connection between 'Persona' and 'analog markedsføring' lies in the fact that creating a 'Persona' helps marketers understand their target audience, enabling them to tailor their analog marketing strategies more effectively to resonate with potential customers.
Marketing automation platform
"Persona" in marketing refers to the representation of a target customer, while a "marketing automation platform" utilizes data-driven insights to streamline and personalize communication efforts towards those specific personas, creating a symbiotic relationship that enhances customer engagement and efficiency.
Marketing campaign management software
Persona in marketing campaign management software embodies the tailored representation of target audiences, enabling brands to design more effective and personalized campaigns that resonate deeply with specific consumer needs and preferences.
Customer data management
The connection between 'Persona' and 'Customer data management' lies in the creation of targeted marketing strategies, where personas are crafted from customer data to better understand and engage specific audience segments.
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