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TargetingvsPersona

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Targeting is the strategic approach of defining a specific audience, while a persona is a detailed representation of that audience, making them two sides of the same coin in marketing.

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Persona

nounpərˈsoʊ.nə

A character or role that an individual adopts in a specific context, often utilized in psychology and literature.

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Targeting

nounˈtɑːrɡɪtɪŋ

The act of directing an action or focus toward a specific objective or audience.

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