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PersonalizationvsOnline marketing strategy

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Personalization enhances online marketing strategy by tailoring messages and offers to individual consumer preferences, thereby increasing engagement and conversion rates.

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Online marketing strategy

nounˈɒnlaɪn ˈmɑːrkɪtɪŋ ˈstrætədʒi

A comprehensive plan of action aimed at promoting products or services through various digital channels, including social media, websites, email, and search engines.

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Personalization

nounˌpɜr.sən.əˈlaɪ.zə.ʃən

The process of customizing or tailoring a product, service, or experience to meet the specific needs or preferences of an individual.

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