Begrepsammenligning
programmatisk markedsføringvsBrand awareness
Relasjonsforklaring
"Programmatisk markedsføring" (programmatic marketing) leverages automated insights to strategically target audiences, thereby enhancing "brand awareness" by delivering personalized ads that resonate with potential consumers at the right time and place.
Begrepsammenligning
Detaljert oversikt over begge begreper
Brand awareness
substantivbrænd əˈwɛrnəs
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
programmatisk markedsføring
substantivproh-grah-mah-tisk mar-keds-fø-ring
A form of advertising that utilizes automated technology to buy and sell ad space, often targeting specific audiences through data analysis.