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Budgivningssprogramvarevsprogrammatisk markedsføring

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Both 'Budgivningssprogramvare' (bidding software) and 'programmatisk markedsføring' (programmatic marketing) are integral components of digital advertising that automate processes to optimize budget allocation and target specific audiences effectively.

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programmatisk markedsføring

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A form of advertising that utilizes automated technology to buy and sell ad space, often targeting specific audiences through data analysis.

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