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Betalt søkeordsannonsering (PPC)vsRetargeting

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Both 'Betalt søkeordsannonsering (PPC)' and 'Retargeting' are digital marketing strategies designed to engage consumers at different stages of their buying journey, maximizing conversion rates by effectively targeting and re-engaging potential customers.

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Betalt søkeordsannonsering (PPC)

substantivbe-talt sø-ke-ords-an-non-se-ring (PPC)

Paid search engine advertising where advertisers pay for their ads to appear prominently in search results.

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Retargeting

nounrɪˈtɑːrɡɪtɪŋ

The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.

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