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botvsRetargeting
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A 'bot' can be seen as a digital salesperson that utilizes 'retargeting' techniques to re-engage users by reminding them of products they showed interest in, creating a 24/7 shopping assistant.
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Retargeting
nounrɪˈtɑːrɡɪtɪŋ
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.