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Brand identityvsRetargeting

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Brand identity shapes the perception and recognition of a company, while retargeting utilizes this identity to re-engage potential customers based on their previous interactions, creating a cohesive and recognizable experience across their purchasing journey.

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Brand identity

nounbrænd aɪˈdɛntɪti

The visible elements of a brand, including color, design, and logo, that differentiate it in the minds of consumers.

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Retargeting

nounrɪˈtɑːrɡɪtɪŋ

The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.

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