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Referral marketingvsRetargeting
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Referral marketing and retargeting both harness the power of existing relationships and consumer behavior to drive conversions, with the former leveraging direct recommendations to promote products and the latter using personalized ads to re-engage visitors who have shown prior interest.
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Referral marketing
nounrɪˈfɜːrəl ˈmɑːrkɪtɪŋ
Referral marketing is a strategic approach that encourages existing customers to refer new clients to a business, often incentivized through rewards or discounts.
Retargeting
nounrɪˈtɑːrɡɪtɪŋ
The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.