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Churn ratevsROI
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Churn rate and ROI are interconnected as reducing churn enhances customer retention, ultimately driving a higher return on investment.
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Churn rate
nounˈtʃɜrn reɪt
The percentage of customers or subscribers who discontinue using a service within a specified time period.
ROI
nounrɔɪ
Return on investment (ROI); a financial metric used to evaluate the profitability of an investment relative to its cost.