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Competitive analysisvsSales enablement

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Competitive analysis informs sales enablement by identifying market strengths and weaknesses, enabling sales teams to strategically position their offerings against competitors.

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Competitive analysis

nounkəmˈpɛtɪtɪv əˈnælɪsɪs

The process of identifying and evaluating the strengths and weaknesses of competitors within a market to inform business strategy.

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Sales enablement

nounseɪlz ɪˈneɪbəlmənt

Sales enablement encompasses the processes, tools, and resources designed to empower sales teams to sell more effectively.

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