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Lead nurturingvsSocial media advertising
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Lead nurturing and social media advertising both aim to cultivate relationships with potential customers, guiding them through the buyer's journey by providing relevant content and engagement to convert them into loyal clients.
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Lead nurturing
nounliːd ˈnɜːtʃərɪŋ
The process of developing and maintaining relationships with potential customers (leads) to guide them through the sales funnel, ultimately increasing the likelihood of conversion.
Social media advertising
noun/ˈsoʊʃəl ˈmiːdiə ˌædvərˈtaɪzɪŋ/
The practice of promoting products, services, or brands through social media platforms to effectively reach and engage a targeted audience.