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Ad targetingvsSocial media content strategy

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Ad targeting and social media content strategy intertwine as both seek to engage and influence specific audiences, ensuring that the right message reaches the right people at the right time.

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Ad targeting

nounˈæd ˈtɑːɡɪtɪŋ

The practice of delivering targeted advertisements to specific audiences based on various criteria, including demographics, interests, and online behavior.

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Social media content strategy

nounˈsoʊʃəl ˈmiːdiə ˈkɒntɛnt ˈstrætədʒi

A strategic plan for creating, publishing, and managing content on social media platforms to achieve specific marketing or communication objectives.

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