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Social media marketingvsInbound marketing platform
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Social media marketing leverages engaging content to attract and nurture leads, making it an essential component of an inbound marketing platform designed to convert audiences into loyal customers.
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Inbound marketing platform
nounɪnˈbaʊnd ˈmɑrkɪtɪŋ ˈplætfɔrm
A marketing strategy that focuses on attracting customers through valuable content and experiences, rather than through interruptive advertising. It typically involves the use of digital tools to engage and nurture leads.
Social media marketing
nounˈsoʊʃəl ˈmiːdiə ˈmɑrkɪtɪŋ
The practice of promoting products, services, or brands via social media platforms to engage a targeted audience and drive traffic or sales.