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User experience researchvsFacebook Business Manager

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Facebook Business Manager serves as a platform for brands to manage their marketing and advertising efforts, making user experience research crucial to understanding and enhancing how users interact with their brands online, ultimately shaping more effective strategies.

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Facebook Business Manager

nounfeɪs.bʊk ˈbɪz.nəs ˈmæn.ɪ.dʒər

A comprehensive platform provided by Facebook that enables businesses to efficiently manage their Facebook pages, advertisements, and other marketing initiatives in a centralized location.

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User experience research

nounjuːzər ɪkˈspɪərɪəns rɪˈsɜːrʧ

User experience research (UX research) involves the systematic study of how users interact with products, with the goal of enhancing usability and overall satisfaction.

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