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User experience testingvsCompetitive analysis

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User experience testing and competitive analysis are intertwined as both seek to understand and enhance user satisfaction, with testing revealing users' needs and preferences while competitive analysis benchmarks against rivals to identify opportunities for improvement.

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Competitive analysis

nounkəmˈpɛtɪtɪv əˈnælɪsɪs

The process of identifying and evaluating the strengths and weaknesses of competitors within a market to inform business strategy.

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User experience testing

nounjuːzər ɪkˈspɪəriəns ˈtɛstɪŋ

User experience testing refers to the systematic evaluation of a product or service by observing real users as they interact with it, aiming to gain insights into their behaviors, interactions, and overall satisfaction.

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