Begrepsammenligning
User experience testingvsMarket research
Relasjonsforklaring
User experience testing and market research are interconnected as both seek to understand and optimize how products meet the needs and preferences of users, ultimately enhancing engagement and satisfaction in the marketplace.
Begrepsammenligning
Detaljert oversikt over begge begreper
Market research
nounˈmɑːrkɪt rɪˈsɜːrʧ
The systematic process of gathering, analyzing, and interpreting information about a market, including insights into the target market, consumers, and competitors.
User experience testing
nounjuːzər ɪkˈspɪəriəns ˈtɛstɪŋ
User experience testing refers to the systematic evaluation of a product or service by observing real users as they interact with it, aiming to gain insights into their behaviors, interactions, and overall satisfaction.