Native advertising

ˈneɪtɪv ˌæd.vɚˈtaɪ.zɪŋ
English MarketingAdvertisingDigital MediaContent Creation

Definisjon

A form of advertising that aligns with the style and function of the platform on which it appears, designed to be less intrusive and more engaging for the audience.

Synonymer3

Sponsored contentcontent marketingadvertorials

Antonymer2

Traditional advertisingdirect advertising

Eksempler på bruk1

1

Brands often use native advertising to enhance user engagement; social media platforms increasingly support native ads; publishers create articles that function as native advertisements.

Etymologi og opprinnelse

The term 'native' refers to something that is natural or inherent to a place; in advertising, it denotes ads that fit seamlessly into the content of the platform. 'Advertising' originates from the Latin 'advertere,' meaning 'to turn toward.'

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Social media advertising software

Social media advertising software often employs native advertising techniques to seamlessly integrate promotional content within user feeds, enhancing engagement without disrupting the user experience.

Utforsk relasjon

Churn rate

The connection between 'Churn rate' and 'Native advertising' lies in their shared goal of fostering customer retention, as effective native advertising can reduce churn by engaging users with relevant content that aligns with their interests.

Utforsk relasjon

CTR (Click-through rate)

CTR (Click-through rate) measures the effectiveness of Native advertising, as it evaluates how well this seamless and contextually relevant form of ads engages viewers to take action.

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Inbound marketing software

Inbound marketing software and native advertising both aim to create seamless and engaging user experiences by delivering relevant content that attracts potential customers without interrupting their journey.

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Social media content calendar

A "Social media content calendar" strategically organizes and schedules posts to enhance audience engagement, while "Native advertising" seamlessly integrates promotional material into non-disruptive formats, both aiming to foster meaningful connections with users in the digital landscape.

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ettermarkedet

Both 'ettermarkedet' (which refers to the secondary market) and 'native advertising' serve as platforms that seamlessly integrate existing products or content into new contexts, creating value and relevance for consumers in their respective markets.

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Inbound marketing automation

Inbound marketing automation and native advertising both focus on seamlessly integrating marketing efforts into the consumer's experience, fostering engagement without disrupting the flow of content.

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verdiskapning av markedsføring

"Verdiskapning av markedsføring" emphasizes the creation of value through marketing strategies, while "Native advertising" exemplifies this concept by seamlessly integrating promotional content into the user experience, enhancing brand engagement and ultimately driving consumer value.

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world wide web (www)

The world wide web (www) serves as the digital canvas for native advertising, seamlessly blending promotional content with user-generated experiences to create engaging narratives that resonate with online audiences.

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Ad format

The connection between 'ad format' and 'native advertising' lies in the seamless integration of promotional content within its environment, allowing ads to adopt the look and feel of the platforms they inhabit, enhancing user engagement.

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