Product launch
Definisjon
The process of introducing a new product to the market, typically accompanied by marketing efforts.
Synonymer5
Antonymer3
Eksempler på bruk1
The company is planning a product launch next month; The product launch event attracted a large audience; Sales increased significantly after the product launch.
Etymologi og opprinnelse
"Product" derives from the Latin "productus," meaning "to lead forth," while "launch" originates from the Old French "lancer," meaning "to throw or propel."
Relasjonsmatrise
Utforsk forbindelser og sammenhenger
Social media advertising software
A product launch serves as the perfect stage for social media advertising software to amplify its reach, turning excitement into engagement through targeted campaigns.
Ad copy
"Ad copy serves as the compelling narrative that breathes life into a product launch, capturing attention and sparking consumer curiosity."
Competitive analysis
Competitive analysis informs strategic decisions that enhance a product launch, ensuring it captures market attention and outshines rival offerings.
Inbound marketing software
Inbound marketing software is a vital tool for optimizing a product launch by attracting and engaging potential customers through targeted content and automated campaigns that highlight the new product's value.
tankeledermarkedsføring
'Tankeledermarkedsføring,' or thought leader marketing, plays a crucial role in a product launch by establishing authority and trust, thereby helping to create anticipation and credibility for the new offering.
merkevare
The connection between "product launch" and "merkevare" (which means "brand" in Norwegian) lies in the fact that a successful product launch is essential for establishing and enhancing a brand's identity in the marketplace.
Kostnad per lead (CPL)
A successful product launch is often measured by its efficiency in generating leads, making 'Kostnad per lead (CPL)' a crucial metric for evaluating the cost-effectiveness of marketing efforts during the launch phase.
Demand generation tools
A product launch ignites the excitement and awareness necessary for demand generation tools to effectively capture and convert interest into sales.
datakapital
A product launch can be seen as a form of 'datakapital,' where the data gathered from market research and consumer insights becomes a strategic asset that drives the success of the new product in a competitive landscape.
Bannerblindhet
A product launch often relies on strategic marketing techniques like eye-catching visuals, akin to how "banner blindness" can hinder the effectiveness of these visuals, highlighting the delicate balance between attention-grabbing strategies and consumer engagement.
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