a/b-test og Marketing Automation

A method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.

Marketing automation refers to the use of sophisticated software platforms to streamline, automate, and measure marketing tasks and workflows. It enables businesses to target customers with automated messages across email, web, social, and text, enhancing efficiency and personalizing customer interactions. This technology helps in nurturing leads, scoring prospects, and improving customer engagement through data-driven insights.