Account executive og viewability

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An Account Executive (AE) in marketing and digital strategy acts as the primary liaison between clients and internal teams, responsible for managing campaign delivery and client expectations. Viewability, which measures the percentage of an ad that is actually seen by users, is a critical performance metric that AEs must monitor and optimize to demonstrate campaign effectiveness and justify media spend. The AE uses viewability data to provide actionable insights to clients, negotiate media buys, and adjust strategies in real-time to improve ad placement and engagement. By understanding and leveraging viewability metrics, the AE can proactively address client concerns about ad performance, optimize budget allocation toward higher viewable inventory, and ultimately drive better ROI. This direct use of viewability metrics in client communication, campaign optimization, and strategic decision-making makes the relationship between the AE role and viewability integral to successful digital marketing execution.

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