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Ad targetingvsPPC (Pay-per-click)
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Ad targeting and PPC are intricately linked as they both optimize online advertising by ensuring that ads reach the most relevant audience, maximizing the effectiveness and efficiency of paid campaigns.
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Ad targeting
nounˈæd ˈtɑːɡɪtɪŋ
The practice of delivering targeted advertisements to specific audiences based on various criteria, including demographics, interests, and online behavior.
PPC (Pay-per-click)
nounˈpiːˌpiːˈsiː
A digital advertising model in which advertisers pay a fee each time one of their ads is clicked.