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Customer journey mappingvsinfluencer
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Customer journey mapping and influencers connect through the strategic use of influencers to guide and enhance consumers' experiences at various touchpoints in their buying journey.
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Customer journey mapping
nounˈkʌstəmər ˈdʒɜrni ˈmæpɪŋ
The process of visualizing and analyzing the journey a customer takes when interacting with a company, from initial contact through to the eventual purchase and beyond.
influencer
nounɪnˈfluːənʃər
An individual or entity that possesses the ability to influence the purchasing decisions of others due to their authority, expertise, position, or relationship with their audience.