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Influencer marketing strategyvsCustomer journey

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An influencer marketing strategy enhances the customer journey by leveraging trusted voices to guide potential buyers through their decision-making process, creating a more personalized and engaging experience.

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Customer journey

substantivˈkʌstəmər ˈdʒɜrni

The complete experience a customer has with a brand or company, from initial awareness to post-purchase interactions.

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Influencer marketing strategy

nounˈɪnfluːənsər ˈmɑːrkɪtɪŋ ˈstrætədʒi

A marketing strategy that leverages influential individuals (influencers) to promote products or services to their followers or audience.

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