Demographics og Target audience

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The term 'Target audience' refers to the specific group of consumers a brand aims to reach, while 'Demographics' encompasses the statistical data related to the characteristics of that group, such as age, gender, income level, education, and geographic location. Understanding demographics is essential for effectively defining, segmenting, and refining the target audience, as it allows marketers to tailor their strategies to meet the needs and preferences of different segments.

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