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Influencer marketingvsPersona
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Influencer marketing leverages the carefully crafted persona of social media figures to resonate with audiences, creating authentic connections that drive brand engagement.
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Influencer marketing
nounɪnˈfluː.ən.sər ˈmɑːr.kɪ.tɪŋ
A marketing strategy that involves collaborating with influential individuals to promote products or services to their followers.
Persona
nounpərˈsoʊ.nə
A character or role that an individual adopts in a specific context, often utilized in psychology and literature.