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Marketing automation platformvsEmail marketing
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A marketing automation platform streamlines and enhances email marketing efforts by automating campaign management, personalized messaging, and performance tracking, creating a seamless connection between strategy and execution.
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Email marketing
nounˈiːmeɪl ˈmɑːrkɪtɪŋ
Email marketing is a digital marketing strategy that involves sending targeted emails to a list of contacts with the aim of promoting products, services, or enhancing brand awareness.
Marketing automation platform
noun/mɑrˈkɛtɪŋ ɔˌtɔːməˈteɪʃən ˈplætfɔrm/
A software solution designed to automate marketing tasks and workflows, enabling businesses to efficiently manage and analyze marketing campaigns and customer interactions.