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PersonavsMarketing automation platform
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"Persona" in marketing refers to the representation of a target customer, while a "marketing automation platform" utilizes data-driven insights to streamline and personalize communication efforts towards those specific personas, creating a symbiotic relationship that enhances customer engagement and efficiency.
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Marketing automation platform
noun/mɑrˈkɛtɪŋ ɔˌtɔːməˈteɪʃən ˈplætfɔrm/
A software solution designed to automate marketing tasks and workflows, enabling businesses to efficiently manage and analyze marketing campaigns and customer interactions.
Persona
nounpərˈsoʊ.nə
A character or role that an individual adopts in a specific context, often utilized in psychology and literature.