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anskaffelseskostnad (cac)vsPersona

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The connection between 'anskaffelseskostnad (cac)'—which refers to the customer acquisition cost—and 'Persona'—a representation of target customers—is that understanding and optimizing acquisition costs often relies on crafting detailed customer personas to ensure marketing efforts effectively

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anskaffelseskostnad (cac)

substantiv/ɑnskafəlsəˈkɔstnɑd/

The total cost that a business incurs in acquiring a new customer. This includes expenses related to marketing, sales, and other associated costs. It is a key performance indicator that businesses use to determine the effectiveness of their customer acquisition strategies.

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Persona

nounpərˈsoʊ.nə

A character or role that an individual adopts in a specific context, often utilized in psychology and literature.

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