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PersonavsCustomer data management

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The connection between 'Persona' and 'Customer data management' lies in the creation of targeted marketing strategies, where personas are crafted from customer data to better understand and engage specific audience segments.

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Customer data management

nounˈkʌstəmər ˈdeɪtə ˌmænɪdʒmənt

The systematic process of collecting, organizing, and managing customer data to enhance business relationships and improve customer service.

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Persona

nounpərˈsoʊ.nə

A character or role that an individual adopts in a specific context, often utilized in psychology and literature.

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