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ReklamevsRetargeting

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'Reklame' (advertising) and 'retargeting' are creatively connected through their shared goal of capturing audience attention by strategically presenting tailored messages to consumers, ensuring that brands remain top of mind.

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Reklame

nounrɛˈklaː.mə

A term for advertising or promotion, commonly used in commercial contexts.

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Retargeting

nounrɪˈtɑːrɡɪtɪŋ

The practice of directing advertisements or marketing efforts toward a specific audience based on their previous interactions or behaviors.

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