Direct marketing

/dɪˈrɛkt ˈmɑrkɪtɪŋ/
English marketingadvertisingbusinesssales+1 til

Definisjon

A marketing strategy that enables businesses to engage directly with consumers through various channels, such as mail, email, or telephone, to promote products or services.

Synonymer4

telemarketingdirect salestargeted marketingone-to-one marketing

Antonymer2

indirect marketinggeneral advertising

Eksempler på bruk1

1

Companies frequently utilize direct marketing to target specific demographics; direct marketing campaigns may include email newsletters and targeted social media advertisements; effective direct marketing depends on precise customer data.

Etymologi og opprinnelse

The term 'direct marketing' originated in the mid-20th century as companies sought more personal and measurable advertising methods.

Relasjonsmatrise

Utforsk forbindelser og sammenhenger

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Brand positioning strategy

Brand positioning strategy lays the foundation for direct marketing by defining how a brand wants to be perceived, enabling targeted communications that resonate with specific audiences.

Utforsk relasjon

grafisk brukergrensesnitt (gui)

The connection between 'grafisk brukergrensesnitt (gui)' and 'direct marketing' lies in the fact that a well-designed GUI enhances user experience, making it easier for businesses to engage audiences and deliver targeted marketing messages directly through appealing and intuitive interfaces

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Customer service

Customer service enhances direct marketing by providing personalized support that fosters trust and loyalty, ultimately driving repeat business and successful targeted campaigns.

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negative søkeord

"Negative søkeord," or negative keywords, filter out unwanted traffic in digital advertising, while direct marketing aims to target specific audiences; together, they enhance campaign efficiency by ensuring messages reach the right recipients with minimal waste.

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Outreach software

Outreach software enhances direct marketing efforts by automating and personalizing communication, ensuring messages reach the right audience effectively.

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Growth hacking platform

Growth hacking platforms utilize data-driven strategies to optimize user acquisition and engagement, which aligns seamlessly with direct marketing’s focus on targeted outreach and measurable results.

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Call Tracking

Call tracking enhances direct marketing by providing insights into customer responses, allowing businesses to tailor their campaigns for greater effectiveness.

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User experience testing

Direct marketing and user experience testing are interconnected through their shared goal of understanding customer preferences and behaviors to create tailored interactions that enhance engagement and conversion rates.

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Art Director (AD)

Both 'Direct marketing' and 'Art Director (AD)' involve crafting compelling visuals and messages to effectively communicate and engage with an audience, merging creativity with strategy to drive results.

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Attribution software

Direct marketing uses attribution software to analyze and pinpoint the impact of specific campaigns on consumer behavior, enabling more targeted and effective marketing strategies.

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