Marketing Automation og viewability

Marketing automation refers to the use of sophisticated software platforms to streamline, automate, and measure marketing tasks and workflows. It enables businesses to target customers with automated messages across email, web, social, and text, enhancing efficiency and personalizing customer interactions. This technology helps in nurturing leads, scoring prospects, and improving customer engagement through data-driven insights.

The quality or state of being visible or capable of being seen, especially in contexts such as advertising or display screens.